Marketing Manager

Company: The Colwell Law Group
Location: Albany
Posted on: November 13, 2024

Job Description:

This is an on-site role in Albany, NY. No relocation assistance will be provided.



We are looking for a dynamic individual with strong problem-solving skills and a creative mindset. The Marketing Manager will collaborate with the management team to create strategies for business development and brand reputation enhancement. Reporting directly to the CEO and COO. Adaptability and a good sense of humor are crucial for success in this role. A legal marketing or professional services marketing background is a plus.

Responsibilities:
--- Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content.
--- Manage advertising, communications, branding, social media, and public relations efforts and activities.
--- Collaborate with management on a regular basis to expand business development/marketing efforts that include creating, tracking, and implementing individual marketing plans.
--- Perform research and keep updated on market and business trends related to the legal industry and the practice of family law, the competitive landscape of the greater Albany area, and the overall experience of individual attorneys.
--- Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations.
--- Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc.

Qualifications:
--- Degree in Marketing, Public Relations, Communications, or Business.
--- Experience with social media marketing initiatives.
--- Legal experience is not required but preferred.
--- Previous marketing management.
--- Excellent communication skills - superior writing skills are a must and the ability to follow up with management regarding ongoing marketing initiatives is imperative.
--- Superior organizational skills.
--- Strong desire to be a team player.
--- Customer service-oriented.
--- Friendly and professional demeanor.
--- High attention to detail.
--- A valid driver's license and access to a reliable vehicle are required for this position.
--- Must pass a background check.

About Company:
Medical coverage with a national network and the firm pays for 75% of the Employee portion401(k) retirement plan with a 4% matchingHealth, dental, vision/Rx, pet, Aflac, and life insurance policy optionsCompany paid $50,000 Life Insurance PolicyPaid time off 1 week personal, 2 weeks vacation, and 7 paid holidaysCollaborative management philosophyProfessional, respectful, and diverse work culture

Keywords: The Colwell Law Group, Albany , Marketing Manager, Advertising , Albany, New York