Content Strategist

Company: NYSTEC
Location: Albany
Posted on: January 24, 2025

Job Description:

About Us:
NYSTEC is a nonprofit technology consulting company, advising agencies, organizations, institutions, and businesses since 1996. We're independent and vendor-neutral, so we have our clients' best interests at heart. At NYSTEC, we know that we succeed when individuals and teams flourish personally and professionally, so our benefits and perks support that mindset.

About the Role:
As a content strategist in the Marketing Communications department, you will be responsible for planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and needs.

Key Responsibilities
*Support the marketing communications manager in leading the development and implementation of the company's strategic marketing and communications plan.
*Help manage, maintain, and enhance NYSTEC's brand and messaging.
* Help develop internal editorial strategies, ensure content is consistent across all delivery platforms, and collaborate with the team to implement.
* Develop creative, positive, and effective internal corporate messaging, including intranet and website articles, staff communications regarding benefits and corporate initiatives, and other company announcements and policies.
* With support from team members, spearhead the development of an internal communications vehicle to regularly align NYSTEC's service delivery teams with priority company announcements.
* Support the management and implementation of a refresh and revamp of NYSTEC's employee intranet.
* Oversee writing style and tone for content and ensure editorial guidelines are followed.
* Ensure content strategy meets business objectives.
* Help plan and manage the editorial calendar for various internal and external outlets, including employee communications, NYSTEC's website, social media, advertisements, and the intranet.
* Update and refresh older content to meet new content standards.
* Collaborate with graphic and digital designers for content delivery.
* Periodically research and update the team on search engine optimization (SEO), content trends, and consumer behavior.
* Perform other duties as assigned.

About you:
*Understand and thrive in the complexity of the English language related to meaning, nuance, and context.
* Expertise in Associated Press (AP) style.
* Expertise in juggling multiple priorities simultaneously and switching priorities quickly when needed while maintaining an even keel.
* Understand NYSTEC's mission, brand mindsets, and core values and behaviors well enough to serve as a role model. Encourage and support staff in aligning behavior and actions with the core values.

Preferred/Desired Qualifications
* Affiliation with marketing communications programs and organizations.

Education and Experience
A bachelor's degree and a minimum of two years of experience with corporate communications, content generation, editing, and proofreading in the professional services industry. An equivalent combination of education, training, and professional experience will be considered.
The pay range for this position is $60,406.00 to $82,959.80 per year.

It is NYSTEC's policy to provide equal employment opportunity (EEO) to all individuals, regardless of actual or perceived race, color, creed, religion, sex, or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), age, national origin, ancestry, citizenship status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, military service and veteran status, sexual orientation, marital status, or any other characteristic protected by local, state, or federal laws and ordinances. NYSTEC is strongly committed to this policy and believes in the concept and spirit of the law.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact recruitment@nystec.com if you require a reasonable accommodation to apply for or to perform this job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future.
Learn more about NYSTEC by visiting www.nystec.com.

Keywords: NYSTEC, Albany , Content Strategist, Other , Albany, New York